Mad Mood is a new launching platform for Italian and International designers, a driving force of Italian fashion, a meeting ground between traditional tailoring, research and the cutting edge of fashion in an International melting pot of art, fashion, culture and the identity of a territory.
During Milan Fashion Week, on the runway of Mad Mood, you can experience not only the excellence of Made in Italy but also the lifestyle of the territories through the creations of young and extravagant designers.
The Mission of Mad Mood is to offer visibility to the protagonists of independent and vanguard fashion which are not subject to the logic of the global market, with a niche clientele that prefer the “made to measure” approach.
The Mad Mood concept consists in looking for and selecting Italian as well as foreign designers, who emphasize the handmade craftsmanship in their creations in a perfect mix of their homeland traditions and innovation, between craft and modern techniques.
Through each designer, Mad Mood wishes to transmit the territorial identity and the tailoring secrets of the different regional cultures of Italy and the World.
As such, Mad Mood becomes a frame where creative fermentation finds an outlet to express and promote itself. A unique occasion to promote and present your creative value, your cultural identity as well as an opportunity to create new synergies – also commercial ones.